Stuff looks awesome in slow motion right? Most people have seen shows like Time Warp that really slow things down, almost to a stop, that make something ordinary, look amazing! But did you know that many times, you are watching slow motion and you don't even know it? 

There is a saying that goes something like this: “People are sheep.” In other words, people tend to go in the direction a good leader, or Shepherd, takes them and I think this same principle applies to coordinating talent for a video shoot. When each person on camera understands clearly what is expected of him or her and their time, then they are much more willing to agree to put themselves in what is, for many, an uncomfortable position: appearing on camera. Over the past few years I have picked up on a few tips that have worked for us. I hope these prove to be beneficial for your shoots as well!

Something that we are very careful about here is making sure that we don't put the "creative" that's in us as a team over the message of the content we're delivering. It's easy to forget about the end goal of what you're producing when your primary focus is on making something "cool". 

Disney's Animation Department developed certain principles that they would incorporate to make their characters look not only natural, but larger-than-life. Today these principles are not only the foundation of Disney and Pixar's films, but of motion graphics as well.