As we were searching for inspiration for how to promote our Easter services via social media, I came across Saddleback's 2014 Easter package. They did a styled shoot with several Easter eggs for their main artwork, and then broke down the elements of that shoot to create "Shareables" for social media by shooting one egg at a time, each egg sporting a various Easter phrase. These Shareables were featured on the Saddleback Easter website and available to the congregation to download and use on their personal social medias to invite friends.
I loved the idea of Shareables - people are excited about what God will do on Easter, and of course they want to invite their friends to experience God's presence in a cool way that doesn't include a picture of Jesus hanging on the cross or an old-school empty tomb graphic. So we took our artwork and created three 612 x 612 images that held different Easter phrases, the dates of our services, and the website. We wanted it to be minimalistic while still giving enough information. (Note: I found this inspiration a little late in the game (the week before Easter), so we didn't get to make a package as extensive as Saddlebacks. When Christmas rolls around, we will do this on a larger scale.)
Due to our short time frame, instead of putting these images on the Easter website, we shared them via Facebook and Instagram, encouraging our followers to share them and invite their friends. They were shared widely across both platforms, so we consider this new campaign format a success! This reinforced one of our team's values, "Challenging the Process," which reminds us that what we've always done might have some room for improvement. Additionally, it serves as a reminder to always be looking at what other creative teams are doing. There are so many ideas out there waiting for us to make them our own. Personally, I'm just grateful the same Easter graphic wasn't posted over and over again. I think the package breathed a little bit of fresh air into the online sharing/inviting process. And that, my friends, is a win!
Happy social media-ing,