Highlands Creative

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Music For Video

August 01, 2012 by Greg McKinney in Creative, Video, Archive

Yes, that was "The Shining" recut. Yes, It did used to be a horror movie. And yes, we also want to watch the new version. As we've tried to demonstrate here, music is a critically important part in producing videos. It completely sets the tone and mood for the video. Music brings energy and makes you feel something. Sound must be taken seriously when being selected in videos. I mean it took something that we know to look and feel one way and the music made it feel another. 

We get a lot of questions where we get our music for our videos. This depends on what kind of music we are looking for. Highlight videos need an upbeat worship song with lyrics, while our Highlands News calls for mid-tempo instrumental tracks. Sometimes we just need an inspiring track to help communicate a testimony and some of the great things God is doing in our life. All of these different styles call for music that we may get at different places, so I am going to lay out some of those places where we start looking.

Review and Highlight Videos

Typically, we'll use high energy worship songs. We look for tracks on The Music Bed, iTunes, Premium beat, and Audio Jungle. We all also use Spotify. It's a great tool for discovering and sharing music. We find it important as video producers to always be on the lookout for great songs that can be used for video. When we find a song that we think will be good for a video, we put it in a playlist called something like "Songs for Video". Then when we have to make a video quickly or on short notice, we don't have to spend a whole lot of time looking for a track.

Highlands News

For the news, we'll typically use mid-tempo songs with a definable beat and no vocals for this. The best place to find these types of tracks is to search iTunes for "medium performance track." You might have to sift through to find one with the right tempo, but its a great place to start. We use both performance tracks of praise and worship songs as well as karaoke versions of secular, pop-culture songs.

Testimonies and Inspirational Videos

Good stock tracks are hard to find. Most of them sound...we.....stocky. Some of the royalty free stock track websites we search through are audiojungle.net, revostock.com, stockmusic.net, themusicbed.com and Shockwave-Sound. We buy most of our non-performance tracks from The Music Bed. You can search by the feel of the song or by how fast it is or by artist. It is a really great tool to get the perfect track for your video. 

August 01, 2012 /Greg McKinney
Creative, Video, Archive
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